UpNoord
NL

About us

UpNoord is the what's-on guide for Amsterdam Noord. Everything happening, in one place, with a link through to the organiser.

Noord has the best places. We make sure you do not miss them.

UpNoord gathers what is on across the IJ. Concerts, films, exhibitions, neighbourhood parties, sport and activities for kids, from the NDSM wharf to EYE, from the Tolhuistuin to murmur. We bring it together in one place, so you do not have to trawl ten websites to know what is on.

What we do

We are a referral guide, not a ticket seller. We show only the facts you need to choose: what it is, where it is and when. The short description is our own, not taken from the organiser. For the full story, current times or a ticket, you click through to the source. The logos belong to the venues themselves.

How it works

  1. We fetch the programmes of the main venues and locations in Noord throughout the day, four times a day, so the agenda stays fresh.
  2. You simply ask your question at the top, for example this weekend or something with kids, and the search shows what fits straight away.
  3. Click through to the organiser for times and tickets. You arrange the rest there.

Why

Because Noord is buzzing and deserves that overview. No endless scrolling, no scattered calendars, just a clear view of what there is to experience in the neighbourhood this week.

What is coming

UpNoord is growing into a guide to all of Noord. Alongside the agenda, six sections are being added, each made the same way: up-to-date information from reliable sources, in our own words, with a link through to the source. And for all of it, you can simply ask VRAAG.

  • In developmentHousing New-build projects, homes for sale and rent, and permits in Noord.
  • Coming soonGovernment What residents and visitors want to know from the government, such as waste, parking and permits, with a link through to amsterdam.nl.
  • Coming soonPlaces to stay Hotels, B&Bs and other places to sleep in Noord.
  • Coming soonFood Restaurants, cafés and other places to eat in Noord.
  • Coming soonWellbeing Moving, relaxing and meeting people in the neighbourhood: walking groups, exercise classes and help with a healthy lifestyle.
  • Coming soonNews What is happening in Noord, from local news sources, with a link to the original article.

Ask instead of search

UpNoord was built to show what the VRAAG technology can do. A standard search function only matches words: type "kids Saturday" and it looks for exactly those words. On UpNoord you simply ask a question in your own words.

VRAAG understands what you mean: a day or time of day, the kind of activity, the place and who it is for. It uses that to search the current agenda and answers with the events that fit, each with a link to the organiser. VRAAG makes nothing up. The answer only comes from what is really in the agenda.

The data comes from more than twenty sources: the agendas of venues, museums, clubs and neighbourhood spots in Noord. We collect them automatically throughout the day, so the answers stay current. VRAAG runs on Mistral, a European language model, and questions are processed within the EU.

VRAAG for your website

We offer the VRAAG technology free of charge to companies and institutions, with your own content and house style or fully tailor-made. Get in touch for the possibilities and conditions.

Get in touch

Organising something in Noord?

Neighbourhood initiative, concert, guided tour or market: let us know and we add it. Listing is free and you keep your own ticket sales.

Submit event

Contact

Something not right, or you would rather not be listed? An email to [email protected] and it is sorted.

To the agenda
UpNoord
V2.3.4

UpNoord V2.3.4 10 October 2026

Additions

  • The answer from VRAAG appears while it is being written: in the agenda the activities show right away, the text follows sentence by sentence.

Improvements

  • After a question you can clear the question field again with the cross, or it clears when you tap it again.
  • The selected button in VRAAG (such as Housing) is readable again on phones.
  • New version of the partner arrangement and the privacy statement.

Earlier versions

V2.3.3 10 October 2026

Additions

  • Highlights: smaller cards that move along by themselves on a large screen, with a pause button.

Improvements

  • VRAAG uses a stronger Mistral language model: shorter and clearer answers, and faster.
  • Tighter control of the daily cost of the language model.
V2.3.2 9 October 2026

Additions

  • News: now also headlines from Radio Boven IJ, the local broadcaster of Noord. If a story is also at AT5, we show it once.

Improvements

  • Stories about allegations and integrity are kept for a shorter time, like stories about crimes.
V2.3.1 9 October 2026

Additions

  • News in VRAAG: AT5 headlines about Noord, unchanged and with a link to the article at AT5. You search by place and topic, not by name.

Improvements

  • The privacy statement now also covers News.
V2.3.0 9 October 2026

Additions

  • Choice bar in VRAAG: choose where VRAAG searches, in the agenda, housing, government or all of Noord.
  • Below an answer from VRAAG you find a link to the overview of that topic.

Improvements

  • When you choose Housing or Government, VRAAG only shows sources on that topic.
  • A calmer header on the homepage: you pick topics in VRAAG, and topics that are not ready yet are no longer in the bar.
  • Smaller example questions below the search field.
V2.2.0 8 October 2026

Additions

  • More of Noord switch: turn it on to see the topics and let VRAAG search all of Noord: agenda, homes, projects, official notices and meetings.
  • Every answer from VRAAG about all of Noord lists its sources, numbered and with a link.

Improvements

  • VRAAG answers appear in a calm column; activities as cards with the date beside them.
  • Topics without their own data are shown in the bar as coming soon.
V2.1.5 8 October 2026

Improvements

  • VRAAG recognises places by part of the name or with a typo, such as Stretch or Ceuvel, and puts what is on there first.
  • Dancing also finds studio sessions and moving to music, not only club nights.
  • If a place has nothing on right now, VRAAG names the next activity there.
V2.1.4 8 October 2026

Improvements

  • Housing and Government are shown in the topic bar as coming soon; the buttons do not open a page yet.
V2.1.3 8 October 2026

Improvements

  • New topic bar: soft coloured buttons with a simple icon, on mobile a row you swipe sideways.
V2.1.2 7 October 2026

Improvements

  • The Housing guide no longer gives a house number for personal permits, and never a postcode.
  • Government now shows what is coming: its own VRAAG, everything about your street or area, alerts and meeting summaries.
V2.1.1 7 October 2026

Improvements

  • Housing can be found again through search engines and the menu. Permits and tree felling per street now have their own page, which search engines do not include.
  • The English Government page can also be reached at /en/overheid/.
V2.1 8 October 2026

Additions

  • Government in Noord: decisions and notices per street, district committee meetings, taking part and practical links.
  • Housing renewed: map of Noord, tabs and My area (neighbourhood or postcode).
  • Video for venues with their own YouTube channel, and trailers for films in the agenda; loaded only after a click.
  • Noord on screen: videos about Noord from AT5 and the venues.
  • Partner page: what UpNoord partners are and how to become one.
  • Noord on Instagram, local guides and the contest rules (the contest starts soon).
  • Privacy statement, at the bottom of every page.

Improvements

  • Permits grouped per street, with a timeline per building project.
  • Personal permits are shown without house number or map point.
  • The Government menu item now opens its own page.
  • Fonts come from our own server; Google no longer receives anything when you visit.
  • Every form briefly says what we do with your details, with a link to the privacy statement.
V2.0 7 October 2026

Additions

  • Highlights: three or six notable events of the coming days, with an explanation of how we choose.
  • UpNoord partners: shown with the label Partner and in their own row, not paid.
  • ADE in Noord: its own bar with a link to the overview and a label in the agenda.
  • Regular moments at the top of venue pages, such as every Sunday.
  • This version number with what is new.

Improvements

  • A calmer agenda: one organiser's activities on a day grouped, repeats in plain words.
  • Time, title and venue larger; the whole item is clickable.
  • Filters on mobile on one row you swipe.
  • Menu on mobile: the topics are behind Menu.
  • Places in Noord with a large logo; the map shows a drawing while loading.
  • Accessibility: filter buttons announce their state, focus stays in place, reduced motion is respected.

All versions

· agenda updated 1 November 2026 · Privacy · Partners · Housing · Government